I am exactly where I thought I would be, as I would like my public accounts to reflect my creativity and love for film. I will be working on my online footprint throughout the next 90 days. At the end of those 90 days, I will revisit my score and see if I have improved my score.

Hello again, this is me responding to this blog post on November 19th, 2019. Approximately 90 days after posting my first score of 685. I have worked on improving my score for the past 3 months. My score remained pretty similar, as the website flagged certain posts as “risky” while I also worked on a few things to improve on how I look on social media.

One of the first things I did on BrandYourself was build myself positive social media profiles. To do so, I improved my social media profiles by posting my location, adding a photo of myself, enabling it as a public search, and optimizing my bio. The biography was something completely new to me. For some of them I needed to reach a certain word limit and I needed to include my name at least 3 times in it. This was for the purpose of having key words on Google searches. In order to incorporate my name 3 times, I would introduce myself, then include my social media usernames which also included my name. I believe that this will be extremely helpful to future brands to learn more about me, as my name will appear on Google searches and it will direct people to my other social media accounts. I did this for Twitter, YouTube, Tumblr, Facebook, Pinterest, BrandYourself, SoundCloud, and WordPress!

Another strategy I used involved directing the AI filters in the right direction. For example, the AI flagged a photo on my VSCO account that was taken at a brunch restaurant in Chicago. This picture included a cup of coffee in it. The AI flagged this photo because it believed that the cup of coffee was a red solo cup. By directing the AI filters in the right direction as much as I could, it helped improve my score a little bit. Some of the AI filters I could not direct because it was involved in the upgraded version of BrandYourself.

One last thing I did was be more active on all of my social media accounts. Before I used this website, I basically stopped using my Twitter account. BrandYourself required that I post something on Twitter in order to make my account active again. I also did this for social media websites like Pinterest and Tumblr. These social media accounts became less important to me as I got older, but this helped emphasize the fact that a brand needs to have their company displayed on multiple social media accounts in order to reach a larger audience! Even though I may not use Twitter, a large part of the population may still use it.

I believe the most beneficial part of doing this was to get my name to be more well known in Google searches. This will make it easier for people to know my brand, or for other brands to discover who I am. I don’t believe I would do this differently, as I truly put in effort each week on trying to improve my reputation score. I believe it is important to have a high score because it makes your brand look better to other companies!