Uncategorized

Vivoo: The Next Best Thing!

Uncategorized

To all of my health geeks (and those in between), Vivoo has introduced us to their urine test strip to give us personalized nutrition advice! Our well-being is one of the most important parts of feeling confident in our own bodies. It feels good to get toxic foods out of your system, as it will lead you to a healthier life physically and mentally.

Vivoo packages their product in a way that is more personal to the consumer. Once opening, there is a short message from Vivoo that introduces their product in the first person. This short message begins with, “Hello, this is Vivoo. I am your body’s voice.” It may seem creepy, but this is a great way to get consumers comfortable with using the product. The more personal the packaging, the better connection the consumer will have with the new product. It also includes an instruction manual with an explanation of the Vivoo app.

In order to get started, the person must download the Vivoo app on the App Store or Google Play Store. This is where all the magic begins; the app tells the consumer about multiple aspects of their health. This ranges from general wellness, to the functionality of their liver and kidneys. The more one uses this app, the more personalized the results will be. If a consumer happens to have bad results for a specific health category, the app will give them multiple ways to improve their health in that area. That way, if someone struggles with an unhealthy liver, Vivoo will give the person different solutions in order to improve their liver wellness.

You can learn more about the Vivoo urine tests through their website which I will link below. The website takes you through all of the steps needed to participate in the Vivoo urine tests. It links the app, gives brief directions, and links to the different subscriptions. At the bottom of their website, they also answer frequently asked questions and introduce the costumer reviews. The costumer reviews are positive, and coming from people from all different backgrounds and professions. The website is very well organized and gives the consumer a brief introduction to their product.

One of their main social media websites is Instagram: vivooapp. This features multiple costumers who are familiar with the product and random nutritional facts. It also includes many recipes with healthy food for their followers to use. This social media website not only highlights the product and the healthy feedback because of it, but it also gives their costumers additional useful information for their own leisure. You can also check out their Twitter feed, which includes similar photos posted on Instagram, but it also includes links to blogs written about this product. Additionally, Twitter allows users to see which tweets the brand has liked. This is beneficial to the consumer because they can develop a better understanding of the community using the product, which may motivate someone to use the product.

Personally, I believe this product is a great way to educate consumers on their well-being, which happens to be the most important part of living a healthy life. Check out this brand!

https://vivoo.io/#toggle-id-4

Videos in Advertising is the Next Best Thing

Uncategorized

Let’s all think for a moment about the commercials that have stuck in our heads, or left an impact on us. Maybe it is an ad that made you laugh during the Super Bowl, or maybe it was something that made you feel sad, like the dog shelter commercials with the Sarah McLachlan audio in the background. Whatever it was, something about it had sparked your interest and caught you onto the subject. This is exactly the reason as to why it is becoming more popular in the advertising world.

Typical commercials tend to be around 30 seconds long, as our attention may drift if it is any longer. However, the use of micro video ads has accomplished this same effect through a video about 20 seconds shorter. The purpose of micro video ads is to grab the attention of a viewer and leave a big impression. This is a great way to keep people engaged, without losing interest. As most of you are probably aware, this style of advertising is aimed towards Generation Z. This is because Generation Z is so used to the quick responsiveness and efficiency of the internet. Short videos will keep the horrible attention spans of Millennials interested.

Another strategy of video advertising involves grabbing the viewers attention without sound. While I am reading articles, there are advertisements that will pop up on the article. If I am in public without headphones (which happens to be the case most often), I am not going to watch the video unless the visuals catch my attention. It is important to make advertisements interesting without the audio aid, as not everyone is in an appropriate place where they can turn the volume up!

Yet another strategy is called outstream video. Have you ever read through an online article, and had a video play only when you scrolled near it? That is an outstream video. Its purpose is to autoplay only when the character can see it, basically forcing them to watch it. The concept seems to be annoying, but 77 percent of ad agencies across the world see outstream video ads as important to their clients going forward. It is a fairly new strategy of advertising, so the effect that this has on customers is not completely accurate. However, it is a great way to contribute to the video advertising world.

Over the past 5-10 years, I believe advertising companies have made their advertising videos shorter, with less information and more impact. An example of this would be the recent ad “Back-to-school essentials” posted by Sandy Hook Promise. This advertisement is a very powerful and disturbing video used to advertise for their website, which gives people ways to get involved in ending gun violence in schools. Nothing in the advertisement directly stated why people should join the movement, but the graphic content is what really motivates people to take action.

I believe our future in video advertising consists of virtual reality. This allows viewers to immerse themselves into a completely different world. Through virtual reality, companies can really delve deep into why people should buy their products or become a part of their organization. This will make the videos seem surreal, and will motivate the consumers to buy their product due to the impact of the VR.

Chandrasekar, Chaitanya. “How Digital Video Advertising Will Dominate the Next Decade.” Search Engine Journal, Search Engine Journal, 25 June 2018, http://www.searchenginejournal.com/digital-video-advertising-domination/256031/#close.


BIZBOXTV. “VIDEO Marketing, Advertising – Ad Ads Commercials – Facebook YouTube Twitter Instagram.” VIDEO Production | Advertising | Marketing | Calgary Edmonton Vancouver Victoria Nanaimo Toronto | Facebook, YouTube, Instagram, Twitter Video Ads | CANADA, 1 Mar. 2015, bizboxtv.com/video/marketing/page/4/.

Why is Coworker Collaboration a Necessity?

Uncategorized

Ever had a coworker you just could not connect with? Possibly making conversations feel awkward or dry? That is exactly why coworker collaboration is so important! It allows employees to enjoy their workplace, along with the people they are surrounded by. This allows people to feel more motivated to hype up their company and try their best to improve it.

In the past, coworkers did not have the fancy technology that we have today. Collaboration involved more face to face interactions, team building, get togethers, etc. Some team building activities include board game competitions, nerf gun fights, karaoke outings, and more. These activities will take the surface level connections between coworkers and turn them into more casual ones, allowing the workplace to feel more comfortable to be around. This not only helps build meaningful connections amongst coworkers, but it allows the employees to feel comfortable enough to give constructive criticism in order to create the very best content. That is, without feeling offended. Additionally, businesses would have classroom training, facilitated teams, meetings and coaches. They would train their employees about themselves, their strengths, and how to work with others who have different strengths.

As of today, businesses collaborate their workers through technology. A very popular collaboration method of today is video chatting. This is the most efficient way of collaborating coworkers, as it is less expensive (no traveling costs for meetings) and it is quick and easy. The best part is that it doesn’t involve getting out of your seat! This can be done through a program called “Google Hangouts” which allows multiple people to connect through video chatting. There are also other networks that allow you to use video chatting as a collaboration idea, Google Hangouts is just one example of the many. Additionally, there is a strategy called “Hot Desking” in order to get people to collaborate in the workplace. This calls for no seating arrangement; people can sit wherever they want throughout their workplace, and they can sit at a different spot each day. This allows for more exposure amongst employees, as well as more socializing in general.

Through the development of AI, I am starting to see what the future may hold. Obviously nobody knows what the future will actually hold, but AI gives us a pretty accurate guess. More robots are being developed; simple ones that can open doors and more complex ones that mimic a person. Through AI, I believe that video chatting will somehow become more personal. Whether that is actually having robots to explain what a person is saying from miles away, or maybe it is a more advanced type of video chatting that allows people to connect on a more personal level. Whatever it may be, I do think it will benefit the workplace in that way. It may sound crazy, but robots may just be the next future of technology.

A great way for businesses to grow is through encouraging remote workers. By the time I have graduated college, I believe the amount of remote workers that work for a business will be increased. This is because remote workers can be spread out amongst the nation, increasing the amount of people involved in a business. This also helps the business see how far their work has traveled, possibly see how many people are involved in their business, and learn about different types of ways to contact their employees.

I believe video chatting is the best way to contact remote employees, as it allows for conversation that mimics face to face interactions. This allows for more personal connections, less interruptions (like what happens on conference calls) and it can connect people from multiple areas of not only the country, but the world. It is the most efficient way to gather information and ideas from other coworkers.

Too many tools for coworker collaboration could be toxic to employees in the workplace, as they could be confused as to what tool to use for what situation. For example, brainstorming may be a challenge through a conference call because it leads to more accidental interruptions and lack of body language. For certain situations, a person may choose the wrong tool to use, leading to more confusion.

Coworker collaboration is constantly changing in today’s society. It is intriguing to see where it may go, and where it will improve the workplace in general. This will help coworkers connect on a deeper level, allow for more ideas to be exposed, and can help grow the business which uses coworker collaboration in the most efficient ways.

Konya, Kelly. “5 Benefits of a Collaborative Environment.” Coworker, 22 Aug. 2017, http://www.coworker.com/mag/5-benefits-of-a-collaborative-environment.

The Crazy Demographics of Social Media

Uncategorized

As you can see, I provided an infographic on social media and its effect on people. Before I get too into that, I would like to mention a popular online application that is used to create content. Google Drive is a very large part of my life educationally, as a college student. I used this software in Jr. High School as well as High School. It is a program which automatically saves your content, so you can access it whenever you wish. You don’t have to worry about forgetting to press save and having a dreadful rest of your day because most of your content has been deleted!

Google Drive allows people to create documents, spreadsheets, presentations and more. These can be shared with fellow students, coworkers, friends, etc. It is a great way to spread information and create it in a quick, efficient way! As of right now, 800 million people are using Google Drive to take advantage of these features.

Enough of that, it’s time to talk about social media: the biggest online communicator of the world. The 5 applications mentioned in the infographic are some of the top platforms used to share content. It ranges from Facebook, a website used to post pictures, videos, articles, and information, to Wattpad, which is simply used for publishing short stories, poems, etc. The infographic states that 2.7 billion people use Facebook. This is 35% of the entire world!

There are also platforms used for shopping. The largest shopping platform, as some of you may already know, is Amazon.com. This is where a lot of people spend money they do not need! Amazon Prime may be the reason for this, as it involves 2 day shipping. As you know, people do not like to wait for things, but this problem is solved through Amazon Prime. That way, if you are feeling lazy and impulsive, Amazon will keep you happy. As long as you don’t keep checking your bank account that is what should happen, at least.

Another platform used for shopping is called Etsy.com. I see advertisements for this website on Instagram a lot. I believe this is because their intention is to target people from Generation Z, AKA, the most persuaded generation. I don’t think research needs to back that up. It is similar to Amazon, just specialized more on certain products.

While doing research on the age demographics of each social media website, I realized that most young adults lean more towards Instagram, and new social media platforms. Facebook was leaning more towards middle aged groups. As new social media platforms are created, the ones with the most efficient software will attract new generations.

It is interesting to see the how social media has evolved as new generations come in. It keeps us eager for the future. Where will social media go? How will the demographics change? All we can do is keep using our resources, and see what the world creates!

Aslam, Salman. “Facebook by the Numbers.” Omnicore, 4 Sept. 2019, http://www.omnicoreagency.com/facebook-statistics/.

Worthy, Paige. “Top Instagram Demographics That Matter to Social Media Marketers.” Hootsuite Social Media Management, 26 Sept. 2018, blog.hootsuite.com/instagram-demographics/.

Tien, Shannon. “Top Twitter Demographics That Matter to Social Media Marketers in 2018.” Hootsuite Social Media Management, 10 Oct. 2018, blog.hootsuite.com/twitter-demographics/.

Aslam, Salman. “Pinterest by the Numbers.” Omnicore, 3 Sept. 2019, http://www.omnicoreagency.com/pinterest-statistics/.

“Wattpad.” Wikipedia, Wikimedia Foundation, 3 Oct. 2019, en.m.wikipedia.org/wiki/Wattpad.

How Do I Look on Social Media?

Uncategorized

I am exactly where I thought I would be, as I would like my public accounts to reflect my creativity and love for film. I will be working on my online footprint throughout the next 90 days. At the end of those 90 days, I will revisit my score and see if I have improved my score.

Hello again, this is me responding to this blog post on November 19th, 2019. Approximately 90 days after posting my first score of 685. I have worked on improving my score for the past 3 months. My score remained pretty similar, as the website flagged certain posts as “risky” while I also worked on a few things to improve on how I look on social media.

One of the first things I did on BrandYourself was build myself positive social media profiles. To do so, I improved my social media profiles by posting my location, adding a photo of myself, enabling it as a public search, and optimizing my bio. The biography was something completely new to me. For some of them I needed to reach a certain word limit and I needed to include my name at least 3 times in it. This was for the purpose of having key words on Google searches. In order to incorporate my name 3 times, I would introduce myself, then include my social media usernames which also included my name. I believe that this will be extremely helpful to future brands to learn more about me, as my name will appear on Google searches and it will direct people to my other social media accounts. I did this for Twitter, YouTube, Tumblr, Facebook, Pinterest, BrandYourself, SoundCloud, and WordPress!

Another strategy I used involved directing the AI filters in the right direction. For example, the AI flagged a photo on my VSCO account that was taken at a brunch restaurant in Chicago. This picture included a cup of coffee in it. The AI flagged this photo because it believed that the cup of coffee was a red solo cup. By directing the AI filters in the right direction as much as I could, it helped improve my score a little bit. Some of the AI filters I could not direct because it was involved in the upgraded version of BrandYourself.

One last thing I did was be more active on all of my social media accounts. Before I used this website, I basically stopped using my Twitter account. BrandYourself required that I post something on Twitter in order to make my account active again. I also did this for social media websites like Pinterest and Tumblr. These social media accounts became less important to me as I got older, but this helped emphasize the fact that a brand needs to have their company displayed on multiple social media accounts in order to reach a larger audience! Even though I may not use Twitter, a large part of the population may still use it.

I believe the most beneficial part of doing this was to get my name to be more well known in Google searches. This will make it easier for people to know my brand, or for other brands to discover who I am. I don’t believe I would do this differently, as I truly put in effort each week on trying to improve my reputation score. I believe it is important to have a high score because it makes your brand look better to other companies!

About Me

Uncategorized

My name is Clare Quirin. I am 18 years old and I go to Grand Valley State University. I am double majoring in Film and Video & Advertising and Public Relations. I am from Downers Grove, IL. I live with my parents and younger sister and brother. I have 2 dogs and my brother has a turtle. Some of my hobbies include running and taking pictures/videos. Ever since I was young, I’ve wanted to work as a videographer for National Geographic. I also would like to participate in marathons when I get older.

Introduce Yourself (Example Post)

Uncategorized

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.